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CUSTOMER SUCCESS

real results, loan origination platform case study

See how lenders use Cinch to take back control, streamline origination and scale with confidence.

loan origination platform case study

Built for australian lending

live in 12 weeks

lixi-aligned & future ready

secure enterprise-grade platform

CUSTOMER SPOTLIGHT

Supporting MA Money’s rise to a $4B loan book.

MA Money is a growing Australian non-bank lender specialising in tailored residential loan solutions for borrowers who need flexibility and a personalised approach.

To support its next stage of growth, MA Money implemented Cinch as its loan origination platform, helping streamline credit assessment, reduce manual handling and support faster loan processing.

By leveraging Cinch’s automation and smart decisioning, we can process applications faster, reduce manual intervention and improve data accuracy, allowing us to handle higher volumes without compromising quality.”

Thierry Merand, Head of Credit & Risk

MA Money

Real lending growth, supported by Cinch

Faster
Processing

Automation helps reduce manual handling and keep applications moving.

155%

Loan Book Growth

12 Weeks

Implementation to Deployment

48 Hour

Approval Turnaround

Stronger credit workflows

Structured assessment processes support more consistent decisioning and visibility.

Better broker experience

Faster, clearer workflows help lenders deliver a more predictable experience to brokers.

A platform ready for scale

Cinch gives growing lenders a configurable origination foundation that can support higher volumes and continued expansion.

Cinch in the press

What the industry is saying.

MA Money unveils new loan origination platform

Lenders increasingly leaning on tech to strengthen loan applications

MA Money boosts loan book to $4 billion by betting on brokers

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